Event | November 25, 2019
How can we measure the performance of our public relations activities?
Japanese universities and research institutions are producing an increasing number of press releases and other content, particularly related to science communication, in both English and Japanese. Institutions must now ensure that these activities are utilized and entrenched as a vital and permanent part of communications activities.
Public Information Officers, or PIOs, should be able to strategize, measure, and refine their activities to achieve suitable outcomes and show that resources are being used efficiently. This meeting will bring together PIOs as well as other science communicators from across Japan to examine how we can set goals and measure our performance, and to seek to define preliminary metrics to measure activities.
Japan PIO Summit 2019
Date and time
Monday, 25 November 2019, 13:00 – 20:00
Tuesday, 26 November, 2019, 9:00 – 15:00
Hokkaido University Conference Hall
English (simultaneous interpretation in Japanese provided)
International Public Relations Team
Public Relations Division
General Affairs and Planning Department