Transferable Skills Seminar – Personal Branding

This transferable skills seminar is targeted for international researchers (DC, PD), and  will be conducted in English.

Developing your vision and self-branding for your career is the most important element of your preparation for the successful interviews. The skill can be useful for any of your inter-personal communications opportunities including job interviews, paper presentation in a conference, public speech, or any presentations. 

The instructor and facilitator, Ms. Sachiyo Takaoka has 20+ years of experience in the world of advertising and brand communication. This is an opportunity of your lifetime. Her extraordinary career includes a director of McCann-Erickson and Ogilvy & Mather, one of the world largest advertising agencies which deals with Fortune 500 companies such as Coca-Cola, P&G, etc. 

Seats are very limited and are open only for DC and PD international students and researchers. Hurry and register through the Hi-system. This 4-hour session is a great investment of your time for the future.

■ Theme

Personal Branding – Self Branding & Communication Strategy

■ Seminar objectives

• Learn strategic communication and think how you can apply it to job interviews
• Identify your “Self Brand (strength, core value, vision)”
• Find out needs of target audience

■ Seminar schedule

1. Orientation
   • Icebreaker activity
   • Seminar outline and objectives
2. What is “strategic communication”?
   • Difference between ordinary communication and strategic communication
   • Learn from strategic communication in advertisements
   • What is a brand? What is Self-branding?
3. What is your “core” message?
   • Identify your strength, specialty and what you are proud of
   • Looking back over yourself using “lifeline”
   • What is your belief and values?
   • Career role model
   • Vision
   • Identify your self-brand statement
4. Who is your target audience?
   • Define the ideal employee
   • Identify qualities your target audience looks for (who is wanted in Japanese company/Non-Japanese company, What is expected from researcher from foreign country/researcher with PhD, etc.)
5. How to communicate effectively
   • How to tailor your communication with target companies
   • The rule of Mehrabian (importance of non-verbal communication)
   • Communication that gains understanding, wins sympathy, makes a deep impression
   • Complete your Self-brand statement
6. Interview practice
   • Prepare for most common interview questions
7. Summary
   • Conclusion
   • Share opinions
   •  Q&A

■ Seminar date

7/7/2017 (Fri.) 15:00-19:00

■ Place

Centennial Hall Conference Room

■ Eligibility

Hokkaido University doctoral course students and postdocs whose native language is NOT Japanese

■ Application

～7/6/2017 23:00

■ Max participants

25

■ How to register

You must be registered in the Hi-System. If you are not yet registered, please do so here. Click here: “Transferable Skills Seminar” and scroll to the bottom of the page and click “申し込む/Apply” to register.

If you do not receive confirmation e-mail in three business days after registering, please contact I-HoP.

■ Inquiries

Front Office for Human Resource Education and Development/International Human Resource Development Program (I-HoP), Hokkaido University

E-mail: ihop@synfoster.hokudai.ac.jp

I-HoP

ihop@synfoster.hokudai.ac.jp

011-706-2157